Main Argument: ScotTissue Towels

The main argument of  the ScotTissue towel ad was to promote the use of ScotTissue towels and degrade other towels brands. ScotTissue is a company, so above all else they want people to buy their product. To do so they capitalize on the current fear of America, communism. Through the use of communism they hope to frighten there audience into purchasing these particular towels. They also attempt to discredit other towel companies. They do this by stating that the other towels are inferior and will make your workers unhappy. Although not explicitly stated, it is implied that this is a slippery slope towards your employees becoming communists. To solidify their claims that their towels are superior, they use some statistics, showing how although the actual towel roll is more expensive, these are actually cost-effective. ScotTissue towels use the fear of communism  as well as statistics to prove that their towels are superior to all other towel brands.

-LJ Brooks

Comments

  1. CAGBOctober 8, 2017 at 8:43 AM

    Thank you for this post! Because you haven't signed your post, I actually don't know who I'm replying to. (Please be sure to go back and sign these.) I like how you've addressed the main argument, which seems to be an evaluation argument? Or is it cause-effect? Or action? You don't quite address stasis theory here, so I'm not sure! Also, it would be useful to include some references to/quotes from the text itself.

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  2. UnknownOctober 8, 2017 at 8:19 PM

    I liked how you included the type of Logical Fallacy of Slippery Slope and how the one towel company can cause unhappy workers. You explained the argument of communism well but do need to add some references from the ad too.

    ReplyDelete
  3. UnknownOctober 8, 2017 at 8:59 PM

    I agree that the main argument was to sell a product using the strategy of capitalizing on a current fear of the 60's. Because the fear of communism was very relevant, the audience better understood the argument of the ad and related to it.

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